Changing the industry is crucial. And so is changing the hearts and minds of everyone in order to induce systemic change.
We're creating a book to educate children and parents alike. Mainstreaming the 2030 Agenda for Sustainable Development remains one of the biggest hurdles to widespread adoption.
Spending time with family in a relaxed way, without feeling like we're at school, is key. Stories connect with our primal selves and were always a tool for survival.
This means that first and foremost we want the children (ages 3-6) to care deeply about the story and its protagonists before we can begin the educational phase.
At the end of the book, we delve in details on the SDGs and how they relate to each relevant part of the book. We show how concrete action can help change the world.
We're not just targeting kids. Many parents too would love to know how they can do more, but parenting is hard work and most have little time on their hands to read up on these issues.