We unlock waste's true potential so it can contribute to a circular economy where it generates value once more.
"The vast majority [of plastics] - 79% - is accumulating in landfills [...] meaning that at some point, much of it ends up in the oceans, the final sink." (National Geographic)
With half of the US sending its waste to landfill (137.7 million tons per year) and European countries behaving just as poorly, it's safe to say that we are facing a monumental crisis.
We're gifting a polluted plastic world to our children and grandchildren.
We now know that waste, plastic or otherwise, accumulates on beaches and coastlines for several years before inhabiting the oceans permanently.
This is the reason behind the phenomenon known as "missing plastic". Millions of tons of plastic haven't yet reached the oceans and are currently living between land and sea on beaches around the world.
This is our opportunity. This is our time to act and our chance for redemption. This is when we get to look at our children without guilt.
"As entrepreneurs, we believe that technology has failed to deliver the positive changes it promised. It has focused on vain innovations and contributed to generate tons of waste.
It's time to change that."
All over the world, the waste collection business remains incredibly inefficient.
Whilst handpicking is required for hard to reach places, there are kilometers of beaches and coastline littered with all sorts of waste.
We need the right tool for the right job. With our background in robotics, we plan on testing the limits of existing machinery to then develop the right technology to rid our beautiful beaches of all that pollution.
"At the end of the day, there is no such thing as waste. Only wasted opportunities.
Our end goal is to create opportunities to transform how we deal with waste."
Waste is the future.
Now is the time to invest in a circular economy, where all waste is reduced, reused and recycled - in that order.
Our planet has finite resources and we will start to feel the impact of our wasteful, throwaway system very, very soon.
Invest now in creating opportunities for waste to live a second life and to be plugged back into the economy and our lives.
We're looking to raise enough money to allow us to operate along the west African coastline efficiently and truly change the face of polluted coastlines here.
This will be the groundwork to further develop tourism.
We will import our equipment, put together our dream team and start testing it on beaches suffering from different levels of pollution.
We will invest in developing our own collection technology.
We aim to cover 50km² within one year.
This will happen through partnerships with hotels, local authorities, property developers or international organisations.
Once collected, we'll work with local partners to re-use and recycle waste and plastics.
That includes recycling professionals, experts in repurposing and artisans in search of materials.
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6 Rue de Lyon
100C Earlsfield Road
London SW18 3DP